USB Memory Sticks – How To Make Sure You Are Getting What You Pay For

Pen Drive storage devices have proved themselves to be a very practical and robust mobile storage method, far surpassing anything that has gone before. For the most part these devices are very reliable as they rely on solid state technology and therefore have no moving parts, which is a big bonus.

Unfortunately recently there has been a massive increase in the failure rate of these previously ultra reliable USB devices, so much so that the data recovery sector is now placing a lot of emphasis and time on USB memory stick recovery. The question has to be asked however what is the problem all of a sudden?

USB memory sticks are dropping in price all the time as with any technology as it ages and gains mass market adoption, and year on year growth in shipment of these devices has a run rate of around 100% meaning by the end of this year unit sales are expected to be in the region of a staggering 300 million.

With the higher number of units in the market place it goes without saying that that the actual physical numbers of failures of portable storage devices will increase, double the units = double the failures. However along side the number of failing units of more concern is the increase in the ratio of failed units that is being seen.

So why is it that a storage media famed for its reliability fail in such high numbers? Well in about 98% of cases it is not the Flash memory that fails, in fact, following a failure it is not uncommon that the NAND memory chip within the USB device is found to be in perfect working order.

Part of the problem lies with the consumer to some extent as the demand for ever cheaper products leads to the need for lean and more efficient or cheaper manufacturing requirements. A lot of failed devices are said to originate in the far east as are marketed as generic memory devices. In addition there is also a large increase in the number of fake devices in the market place as noted by one of if not the leading UK data recovery company in this article:

Nand Flash Identity Fraud

These fake devices are intended to appeal to the greed emotion that is prevalent in all but a few consumers, but just because it is cheaper does not mean it is better. The manufacturing process may be cheaper in different world economies but the other factor that is immeasurable by the consumer is the quality of the components. Lower standard components are cheaper but just don’t last the distance in a lot of cases.

In order to avoid this problem I recommend only purchasing brand named devices from reputable suppliers. Remember, as with anything, if the price or claims seem too good to be true, they normally are.

You can find more great advice on pen drive recovery here or for general computing advice visit the computer data recovery and repair website.